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SEO Trends for 2016

2015 saw massive changes in the SEO landscape. From non-mobile websites being penalised, to a big overhaul in Google’s local listings, and more rewards for quality content. As winter sets in we’re all thinking…what does 2016 hold for our websites?

Here is our take on the SEO trends to watch for in 2016:

  1. Mobile optimisation

Many SEO companies are putting their money on mobile optimisation becoming more important than desktop optimisation. With mobile searches surpassing desktop searches for the first time in 2015, and improvements in location based searches, we predict that mobile SEO is on its way.

  1. Siri, Cortana and Friends

Our ‘digital assistants’ and Google’s speech search functionality have slowly added a new complexity to search, and this is only going to grow. Spoken language queries are quite different to typed searches, creating a brand new range of long-tail keyword queries. Our SEO crystal ball shows us that this trend could well mean that pages with conversational content could start to be rewarded.

  1. Social Content

Google has already put deals in place with Facebook and Twitter to produce relevant, time sensitive search results. It’s likely that 2016 will see more platforms becoming indexed in the same way. Social posts could start to carry the same weight and value as standalone web pages in the SERPs.

  1. Local Search

Last year, mobile phone searches were on the increase so we predicted local search would improve, showing results on a person’s physical location. This year, the Apple Watch saw wearable devices go mainstream. Instead of results being based on your town, what if they were based on the street you were standing on?

  1. Conversion optimisation

OK, this isn’t a new trend, but with Google’s promise to release fewer ‘game-changer’ algorithms, people’s focus will be less on emergency SEO fixes, and more on long term on-page improvements. Even if we look at the growth in searches for User Experience (UX) Consultants in the last year, this is certainly becoming a focus for many UK businesses.

 

Well that’s our opinion anyway! If you would like to know more about SEO or our other online marketing services, get in touch. You can call us on 0141 332 9500 or Email Us.

 

 

 

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