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New Facebook Resources For Charities and Non-Profits

Facebook announced that in February, as part of their 12th birthday celebrations, they would be launching a range of free resources to help charities and not-for-profit organisations to use Facebook more effectively.

Recognising that the goals of these organisations is to raise awareness about their causes, activate supporters, and fundraise, the official post by Facebook claims that they “want to help nonprofits use Facebook more effectively to achieve these goals”. The solution? A new website geared specifically to non-profits, with detailed product information and plenty of examples.

The new website (http://nonprofits.fb.com) has lots of free information on best practice for fundraising along with a range of free tools to help organisations to:

  • strengthen their presence and increase awareness
  • leverage Facebook to reach their goals
  • effectively use Facebook’s tools
  • find success stories and learn new tricks

There are articles on Facebook Ads; how to use Facebook Insights; how to set up a page or improve on an existing one; and even more indepth content on creating campaign strategies and increasing likes and engagement.

So is it all completely altruistic? Well, Facebook’s PR team seem to think so:

“We hope this website will serve as a valuable resource for nonprofits, regardless of their size, focus, or location. This is just the next step in our efforts to build tools and products to empower our global community to do even more good on Facebook” says Joanne Sprague, Facebook’s Marketing Manager for Social Good.

If you are a charity or not-for-profit in the UK and you would like help and advice on navigating Facebook’s tools especially designed for your industry, or maybe you’d like to take advantage of the Google AdWords’ scheme available for charities, get in toucch

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