Facebook announced that in February, as part of their 12th birthday celebrations, they would beÂ launching a range of free resources to help charities and not-for-profit organisations to useÂ Facebook more effectively.
Recognising that the goals of these organisations is to raise awareness about their causes, activateÂ supporters, and fundraise, the official post by Facebook claims that they â€œwant to help nonprofitsÂ use Facebook more effectively to achieve these goalsâ€. The solution? A new website gearedÂ specifically to non-profits, with detailed product information and plenty of examples.
The new website (http://nonprofits.fb.com) has lots of free information on best practice forÂ fundraising along with a range of free tools to help organisations to:
- strengthen their presence and increase awareness
- leverage Facebook to reach their goals
- effectively use Facebookâ€™s tools
- find success stories and learn new tricks
There are articles on Facebook Ads; how to use Facebook Insights; how to set up a page or improveÂ on an existing one; and even more indepth content on creating campaign strategies and increasingÂ likes and engagement.
So is it all completely altruistic? Well, Facebookâ€™s PR team seem to think so:
â€œWe hope this website will serve as a valuable resource for nonprofits, regardless of their size, focus,Â or location. This is just the next step in our efforts to build tools and products to empower our globalÂ community to do even more good on Facebookâ€ says Joanne Sprague, Facebookâ€™s MarketingÂ Manager for Social Good.
If you are a charity or not-for-profit in the UK and you would like help and advice on navigatingÂ Facebookâ€™s tools especially designed for your industry, or maybe youâ€™d like to take advantage of theÂ Google AdWordsâ€™ scheme available for charities, get in toucch