Google is still the undisputed King of online marketing. Between YouTube, Google Search, Google AdWords and AdSense â€“ thereâ€™s no denying they have the market cornered. Marketers rely on these systems heavily to reach the right people in the right places.
Maybe as a way to say â€˜thank youâ€™ Google have launched some new systems to help us all achieve more from Google Ads.
Now you will be able to upload a target list of email addresses with Googleâ€™s new â€˜Customer Matchâ€™ feature. This system allows you to serve your adverts to your customers and prospects. Simply upload a list of email addresses, then Google matches signed-in users on Google securely and privately, letting you create campaigns targeting the individuals with the right message at the right time. It will also let you target â€˜Similar Audiencesâ€™ based on the demographics of the list you uploaded.
Click-to-Buy from YouTube Videos
YouTube had already announced a new way for brands to promote products through their own videos. This capability is to be extended to â€˜partnerâ€™ videos. So now, brands will be able to turn any relevant video, owned or non-owned, into a digital storefront with direct â€˜buy nowâ€™ links.
Mobile App Marketing
Google has announced a new way of promoting your Android app with â€˜Universal App Campaignsâ€™. This new AdWords campaign system allows marketers to target customers in different ways across Google Search, Play, YouTube, and the Google Display Network (GDN). The system will pull in images, videos and descriptions of your app to automatically create ads that are optimised for whichever channel they appear on.
YouTube Search Tracking
You can track if users have searched for your business in Google Search, and now Google has extended this service to YouTube searches. Youâ€™ll now be able to see if your ad is driving searches for organic video content connected to your brand.
As these roll out weâ€™ll keep you up-to-date on how to use them and take advantage of these fantastic new tools.