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SEO Trends for 2016

2015 saw massive changes in the SEO landscape. From non-mobile websites being penalised, to a big overhaul in Google’s local listings, and more rewards for quality content. As winter sets in we’re all thinking…what does 2016 hold for our websites?

Here is our take on the SEO trends to watch for in 2016:

  1. Mobile optimisation

Many SEO companies are putting their money on mobile optimisation becoming more important than desktop optimisation. With mobile searches surpassing desktop searches for the first time in 2015, and improvements in location based searches, we predict that mobile SEO is on its way.

  1. Siri, Cortana and Friends

Our ‘digital assistants’ and Google’s speech search functionality have slowly added a new complexity to search, and this is only going to grow. Spoken language queries are quite different to typed searches, creating a brand new range of long-tail keyword queries. Our SEO crystal ball shows us that this trend could well mean that pages with conversational content could start to be rewarded.

  1. Social Content

Google has already put deals in place with Facebook and Twitter to produce relevant, time sensitive search results. It’s likely that 2016 will see more platforms becoming indexed in the same way. Social posts could start to carry the same weight and value as standalone web pages in the SERPs.

  1. Local Search

Last year, mobile phone searches were on the increase so we predicted local search would improve, showing results on a person’s physical location. This year, the Apple Watch saw wearable devices go mainstream. Instead of results being based on your town, what if they were based on the street you were standing on?

  1. Conversion optimisation

OK, this isn’t a new trend, but with Google’s promise to release fewer ‘game-changer’ algorithms, people’s focus will be less on emergency SEO fixes, and more on long term on-page improvements. Even if we look at the growth in searches for User Experience (UX) Consultants in the last year, this is certainly becoming a focus for many UK businesses.

 

Well that’s our opinion anyway! If you would like to know more about SEO or our other online marketing services, get in touch. You can call us on 0141 332 9500 or Email Us.

 

 

 

What is Google Tag Manager? And why is it taking over?

Google Tag Manager is a free resource that helps marketers make changes to their website tracking, and easily manage their tags without having to get their webmaster involved. Tags are snippets of code used by online marketers used to measure traffic and visitor behaviour; understand the impact of online advertising and social channels; use remarketing and audience targeting; test and improve their sites, and more!

Now that Universal Analytics is finally out of beta, marketers are migrating from traditional Analytics and many are taking the opportunity to implement Google Tag Manager. Here are just a few reasons why your digital marketing team is getting so excited about GTM!

1. Faster and more flexible:

Instead of adding a tag change to a webmaster’s never-ending to do list, marketers can log in quickly and make the changes in their GTM account, without having to make changes to the website code.

2. Easy to test and Debug:

The testing features inside GTM mean users can test the changes before pushing them live. This is great for marketers because it can really speed up launch time by testing each change themselves and deploying when ready, without involving a developer.

3. Ready-made tags

GTM comes with some of the most common tags already set up including tags for Google Analytics (classic and Universal), AdWords conversions, AdWords remarketing and more popular Ad networks including DoubleClick. For marketers with no coding experience, this is a dream feature!

4. Version Control

Every time you put a tag change live, GTM saves it as a new ‘version’, and archives the previous one. If you need to rollback your changes to a previous version, you can so in just a few clicks. As well as making trouble-shooting easily, this is an easy way to keep tags organised from previous campaigns.

5. Support for agencies

GTM allows you to set permissions for individual users, specifying exactly who can view, edit and publish tags. If you outsource your marketing to an agency this helps you to control access to your account.

6. Event Listeners

Onclick attributes are the bane of many marketers’ lives! GTM takes the hassle out of manually tagging each link that you want to track in Google Analytics by letting you target links and buttons more easily. You can use attributes that are already on the link, or by using a standardised naming structure like data attributes.

If you would like help and advice on setting up your Google Tag Master account, get in touch with Tag Digital today by clicking HERE.

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